Why it's great: Offers deep insights into organic and paid search data, competitor strategies, and on-page SEO issues.
Features: Site Explorer, Keywords Explorer, Content Explorer, Rank Tracker, Site Audit.
Why it's great: Best known for its backlink database and competitor analysis. Extremely powerful for link building research.
Features: Site crawl, keyword tracking, on-page optimization, link analysis.
Why it's great: Beginner-friendly interface with detailed SEO insights and page optimization tips.
Features: Performance reports, indexing issues, mobile usability, security alerts.
Why it's great: Direct data from Google—ideal for monitoring traffic, fixing errors, and improving page performance.
Features: On-page audit, broken link detection, redirect analysis, duplicate content checks.
Why it's great: A desktop tool that crawls your website like a search engine to uncover deep technical SEO issues.
Features: Keyword research, traffic analyzer, SEO audit, content suggestions.
Why it's great: Affordable and beginner-friendly, created by Neil Patel for accessible SEO insights.
Features: Keyword analysis, backlink monitoring, competitor tracking, site audits.
Why it's great: All-in-one tool with a clean UI and detailed analytics for both SEO and PPC.
Features: Backlink checker, trust flow, citation flow, site comparison.
Why it's great: Focuses deeply on link intelligence and offers proprietary metrics for link trustworthiness.
Features: Rank tracking, website audit, backlink monitoring, competitor research.
Why it's great: Combines powerful features with affordability—ideal for small businesses and freelancers.
Features: User behavior tracking, conversion tracking, traffic sources, engagement reports.
Why it's great: Helps you understand how users interact with your site and how SEO affects your business goals.