One of the most valuable assets as a digital product seller is an email list. With an email list, potential buyers are not just followers on social media — you can bring them up, nurturing warm leads and making sales, with direct access to these loss leads. In this guide, we are going to cover the most effective methods to build an engaged list that converts.
As you will learn in this guide, an email list is an essential tool for selling digital products.
A lead magnet is something you offer to potential subscribers in return for their email address. It needs to be tailored to your digital products and something you can use right away.
Best Lead Magnet Ideas:
The next great step is to make sure that your lead magnet connects well with what your ideal/customer avatar is interested in along with the digital products you sell.
The signup forms for your list need to be tenable and click-through. Place opt-in forms and other CTAs on the same page or on other pages they click to.
Where to Place Signup Forms:
If necessary, it must contain persuasive copy with a powerful call-to-action (CTA) that calls customers to enroll. So, instead of “Subscribe Now”, try “Get Your Free Guide Today.
That said, content marketing is an incredibly useful way to earn potential subscribers. Post well-researched and useful articles that convince readers to subscribe to your email list.
Content Strategies to Grow Your Email List:
We have been working on social networking sites for your lead magnet and growing your email list.
Social Media Strategies:
Get into FB groups and LinkedIn communities to share valuable content to generate traffic to your signup page.
If there is a budget, paid ads will accelerate the growth of your email list.
Best Paid Advertising Channels:
So make sure your ads go to a properly optimized landing page that encourages sign up.
Run a giveaway to quickly get new subscribers. Provide a high-value eBook or access to premium content.
How to run a successful giveaway giveaway:
Exit-intent popups will show up when a visitor is about to leave your site. Popup Forms These popups can be used effectively to capture leads which would otherwise leave without subscribing.
What to Put Into an Exit-Intent Popup:
People are more likely to subscribe to something if they know they will receive exclusive content that they can’t get anywhere else.
Exclusive Content Ideas:
Webinars are an interactive way to reach your audience and build your email list. Conduct a free webinar on a related topic to your digital products, requiring an email registration.
The Do’s & Don’ts of a Successful Webinar
Segmenting your email lists allows for sending personalized content to different audience segments which can increase engagement and conversion rates.
Strategies to Segment for Best Results:
FAQs
It depends on your strategy. When you put in your efforts and sustain it, in a few months, you will see that (even) growth.
You can even start growing your email list on landing pages, social media, or other online avenues even before your website is live, though it does help.
Take for example, Mailchimp, ConvertKit, and MailerLite offer free plans for beginners.
Use a well-known email marketing service, avoid spam words, and ask your subscribers to whitelist your emails.
This is a very common mistake — buying email lists. It causes low engagement, spam complaints, and even potential legal trouble.
Building an email list helps in selling digital products. You can grow a targeted email list and drive sales with these tactics: provide lead magnets, optimize your signup forms, use content and social media, and activate your audience. Implement these strategies today and relax, as your email list grows!
