Keyword Research with Free Tools

Search Engine Optimization
Aug
25

Keyword Research with Free Tools

08/25/2025 12:00 AM by Tushar in


 

From Zero to Hero: How I Grew Organic Traffic 300% Using Only Free SEO Tools

When I first started, I had almost no budget for marketing. Paid tools like Ahrefs or SEMrush looked amazing, but dropping $100+ per month wasn’t an option. So I made a decision: if I was going to grow my website, I’d do it using only free SEO tools.

Fast forward six months, and my organic traffic grew by 300%—without spending a dime. Here’s exactly how I did it.


Step 1: Keyword Research with Free Tools

Instead of paid keyword tools, I used a mix of:

  • Google Keyword Planner – great for finding search volume and related terms.

  • AnswerThePublic – to uncover the real questions people ask.

  • Ubersuggest (free version) – for keyword ideas and competition overview.

👉 The hack? Don’t just go for high-volume keywords. I focused on long-tail, low-competition keywords that I actually had a chance to rank for.


Step 2: Content Optimization with On-Page SEO

For optimization, I used:

  • Yoast SEO (free) – to make sure my posts had proper title tags, meta descriptions, and readability.

  • Google SERP Snippet Tool (free online generators) – to preview how my titles looked in search results.

  • Grammarly (free) – because clean, readable content matters for SEO.

I made sure every article targeted one keyword, but also included natural variations and semantically related terms.


Step 3: Competitor Analysis Without Paying a Cent

You don’t need Ahrefs to spy on competitors. Here’s what I used:

  • Moz Link Explorer (free checks per month) – to see competitor backlinks.

  • Google Search Operators – to find where competitors got mentioned (e.g., intitle:"keyword" + site:.com).

  • SimilarWeb (free version) – to get traffic insights.

This helped me spot content gaps where my competitors were missing out.


Step 4: Building Backlinks the Free Way

Backlinks were a huge traffic driver. I got them by:

  • Writing guest posts (found opportunities using “write for us” + keyword).

  • Answering questions on Quora and linking back naturally.

  • Using Help a Reporter Out (HARO) to get featured in articles.

Consistency here made all the difference.


Step 5: Tracking Progress with Free Analytics

Finally, to measure growth, I relied on:

  • Google Analytics (GA4) – to track traffic.

  • Google Search Console – to monitor impressions, CTR, and keyword rankings.

Every week, I checked what was working and doubled down on it.

From Zero to Hero: How I Grew Organic Traffic 300% Using Only Free SEO Tools

When I first started, I had almost no budget for marketing. Paid tools like Ahrefs or SEMrush looked amazing, but dropping $100+ per month wasn’t an option. So I made a decision: if I was going to grow my website, I’d do it using only free SEO tools.

Fast forward six months, and my organic traffic grew by 300%—without spending a dime. Here’s exactly how I did it.


Step 1: Keyword Research with Free Tools

Instead of paid keyword tools, I used a mix of:

  • Google Keyword Planner – great for finding search volume and related terms.

  • AnswerThePublic – to uncover the real questions people ask.

  • Ubersuggest (free version) – for keyword ideas and competition overview.

👉 The hack? Don’t just go for high-volume keywords. I focused on long-tail, low-competition keywords that I actually had a chance to rank for.


Step 2: Content Optimization with On-Page SEO

For optimization, I used:

  • Yoast SEO (free) – to make sure my posts had proper title tags, meta descriptions, and readability.

  • Google SERP Snippet Tool (free online generators) – to preview how my titles looked in search results.

  • Grammarly (free) – because clean, readable content matters for SEO.

I made sure every article targeted one keyword, but also included natural variations and semantically related terms.


Step 3: Competitor Analysis Without Paying a Cent

You don’t need Ahrefs to spy on competitors. Here’s what I used:

  • Moz Link Explorer (free checks per month) – to see competitor backlinks.

  • Google Search Operators – to find where competitors got mentioned (e.g., intitle:"keyword" + site:.com).

  • SimilarWeb (free version) – to get traffic insights.

This helped me spot content gaps where my competitors were missing out.


Step 4: Building Backlinks the Free Way

Backlinks were a huge traffic driver. I got them by:

  • Writing guest posts (found opportunities using “write for us” + keyword).

  • Answering questions on Quora and linking back naturally.

  • Using Help a Reporter Out (HARO) to get featured in articles.

Consistency here made all the difference.


Step 5: Tracking Progress with Free Analytics

Finally, to measure growth, I relied on:

  • Google Analytics (GA4) – to track traffic.

  • Google Search Console – to monitor impressions, CTR, and keyword rankings.

Every week, I checked what was working and doubled down on it.