If you want to rank higher on Google without breaking the bank, free SEO tools are your best friend. But let’s be honest—many so-called “free” tools are either too limited or don’t really help. That’s why I’ve compiled a list of the 10 best free SEO tools that actually deliver results, whether you’re a beginner blogger, small business owner, or digital marketer.
Best for: Tracking keyword performance & fixing site issues
Google Search Console is a must-have. It shows you which keywords bring traffic, helps you track indexing issues, and provides insights into your site’s performance directly from Google.
✅ Track clicks, impressions, CTR, and average position
✅ Spot crawl errors and fix indexing issues
✅ Discover pages that need optimization
Best for: Understanding user behavior
SEO isn’t just about rankings—it’s about how visitors interact with your site. GA4 shows you what pages people visit, how long they stay, and where they drop off.
✅ Analyze user engagement
✅ Track traffic sources
✅ Measure conversions
Best for: Backlink analysis & site audits
While Ahrefs is a paid tool, their free Webmaster Tools offer valuable insights. You can audit your site, check backlinks, and get keyword ideas.
✅ Backlink profile analysis
✅ Site health monitoring
✅ Limited but powerful keyword data
Best for: Keyword research
Neil Patel’s Ubersuggest gives you keyword ideas, search volume, and difficulty scores—all for free (with limited daily searches).
✅ Keyword suggestions
✅ Competitor keyword analysis
✅ Basic SEO audit
Best for: Content ideas & keyword research
This tool shows you the exact questions people are asking on Google. Great for blog post ideas, FAQs, and targeting long-tail keywords.
✅ Discover real search queries
✅ Find content gaps
✅ Great for topic clusters
Best for: On-page SEO optimization
If you use WordPress, Yoast SEO is a lifesaver. It helps optimize titles, meta descriptions, readability, and even technical SEO like sitemaps.
✅ Real-time on-page suggestions
✅ XML sitemap generation
✅ Readability score
Best for: Finding long-tail keywords
SEMRush’s free plan limits you, but you still get access to keyword research, domain analysis, and SERP features.
✅ Keyword suggestions
✅ Competitor analysis
✅ SERP overview
Best for: Technical SEO audits
The free version crawls up to 500 URLs, helping you find broken links, duplicate content, and missing meta tags.
✅ Technical SEO insights
✅ Detects crawl errors
✅ Export reports for analysis
Best for: On-page SEO & competitor analysis
With MozBar, you can quickly check domain authority (DA), page authority (PA), and keyword data while browsing any site.
✅ Check DA & PA instantly
✅ On-page SEO suggestions
✅ Compare sites in search results
Best for: Long-tail keyword ideas
KeywordTool.io uses Google Autocomplete to generate hundreds of keyword ideas. The free version doesn’t show search volume but is still useful for brainstorming.
✅ Hundreds of keyword ideas
✅ YouTube, Bing, Amazon, and more
✅ Perfect for long-tail SEO