SEO (Search Engine Optimization) is pretty much crucial for any business that wants to have visibility on the internet. There are two basic types of SEO Approaches Local SEO and Traditional SEO.
Both strategies are aimed at increasing search positions, but they apply to different audiences and apply different tactics. Knowing what distinguishes one from the other can assist businesses to pick a suitable method to draw increased consumers.
Local SEO optimizes a business's online presence based on location-based searches. It allows businesses to show up in a local search result when someone searches for the services or products close to them. This is crucial, especially for small businesses, brick-and-mortar businesses and service-based businesses that rely on local customers.
Key Features of Local SEO:
Local SEO is ideal for businesses that cater to a defined location, such as:
Traditional SEO, or organic SEO, traditionally optimizes a website to rank globally or regionally, rather than a specific location. Perfect for the companies that sell products or services online like e-commerce’s, blogs and digital agencies.
Key Features of Traditional SEO:
Traditional SEO is very suitable for larger business enterprises, such as:
1.Target Audience:
2.Keyword Strategy:
3.Search Engine Listings:
4.Competition Level:
5.Link Building Approach:
When to Choose Local SEO:
✔ Your business has a brick and mortar storefront for local customers.
✔ You depend on foot traffic and local searches to attract customers.
✔ To display in the Google Local Pack or Google Map results.
✔ Your business reputation depends on online reviews and ratings.
When to Use Traditional SEO:
✔ Your business is national or international in scope.
✔ You offer products or services for sale online without geographical limitations.
✔ You plan to rank high in search based on industry competitive keywords.
✔ You’re looking to generate long-term organic traffic with content marketing.
In relation to digital marketing, both Local SEO and Traditional SEO are of great importance. Which route to take depends on your business model and target audience, as well as your goals. Local SEO is great for businesses that want to reach customers close to them, while Traditional SEO works for businesses wanting to rank on a wider scope. Mastering these methods correctly will help businesses to effectively optimize their digital presence and serve as a competitive advantage in search rankings.
However, all the SEO tactics you select must be persistent and thorough for your long-term yield.
Yes, a lot of companies do both. One example would be an e-commerce store for a local business using Local SEO for foot traffic and Traditional SEO to target customers on a global scale.
2.How Long Does Local SEO Take to Show Results?
Depending on competition, keyword difficulty, and optimization, it can take a few weeks to months.
3.Do I need a Google My Business listing for Local SEO?
Trained on data until October 2023, When it comes to enhancing visibility in local search results and Google Maps, a Google My Business listing is a must.
4.Which is better value for money local SEO or traditional SEO?
Local SEO usually requires a lower budget for optimal achievement as it caters to a niche market, lowering competition against bigger companies. Because many people bid for the same keyword, traditional SEO is expensive.
5.What are the best tools for tracking SEO performance?
Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz are the most popular SEO tools out there for Traditional and Local SEO tracking.
